Thursday, January 19, 2017

What Are Browser Push Notifications

Before getting onto browser push notifications, it is important to understand the term PUSH NOTIFICATIONS. A “push notification” is a message that pops up on a device (particularly a mobile device). They usually originate from the user, unlike pull notifications where a client has to request the required information from the server. It allows notifying the user of new messages or events even when the user is not engaged in your application.

Website/ Browser Push Notifications are quite similar to mobile app push notifications, the only difference being that they can be accessed on any device (tablet, mobile, computer etc.) and particularly work on websites.

Push Notifications

They are real-time instant clickable messages that are sent by the server (website) to the client (subscriber).

1.       COMMUNICATION CHANNELS

Websites use a lot of communication channels like SMS, EMAILS, SOCIAL MEDIA, MOBILE APP PUSH NOTIFICATIONS and Web Push Notifications. All of this is done in order grow and engage their traffic. Every communication channel has its own benefit. E-mail is one of the most widely used communication channels. Social media i.e. FACEBOOK, TWITTER has a bigger reach but its engagement is fairly low when compared to e-mail. 


Browser Push Notifications
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For instance, Setting up a mail on your iPad allows you to send and receive mail messages. When an email is received, a certain number with a red background appears on the mail icon. Through this number you can see that how many unread messages you have in your inbox

2.    SUBSCRIPTION

When a guest lands onto your website, they get a pop up message asking whether they would like to subscribe to push notifications or not. If the user subscribes to your notification, they are added to the subscriber’s list within your CMS.




Once the guest becomes the subscriber, you can send them push notifications from your website. The user will get the notifications as long as the browser is running in the background.


Browser Push Notifications Integration Guide


      3.    PUSH NOTIFICATION COPY

In strict sense of term, copy refers to the text which is to be set in type for any form of communication. Copy plays a crucial role in the implementation and effectiveness of push notifications. The copy should never be too long or descriptive as it would drive away the visitors. The preferred word limit for a push notification copy is 40-120 words. It should follow certain principles:


     Simple language
     Clarity of expression
     Avoid Jargons and Clichés
     Use an action oriented message (call now, buy now etc)
     Make use of character limit
     Focus on the benefits
     Mention the USP
     Hit the right target





Example: IBM’s phrase in the 80’s:- “NO one ever got fired for buying IBM.” It is one of the most powerful marketing phrases. Another powerful tagline that we get to hear today is by M&M: “Melts in your mouth and not in your hands”


      4.    TIMING AND FREQUENCY

Timing is obligatory. This is one common mistake that is bound to commit by a number of websites. Website should keep in mind that each time zone receives the message at a relevant time. Also, one should never send push notifications too frequently. As website push notification is a new technology, the appropriate frequency is not mentioned. For this, one needs to review the click rates, opt-outs, bounce rates after every push notification and calculate the frequency accordingly.

How To Use Browser Push Notifications For A Travel Website



Push notifications is a direct way of communicating with the users. They help to communicate with the audience in real time and at a very personalized level.  If properly used, this new technology can get incredible results in the form of increased number of clicks.

















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