Earlier, customers used to book travel tickets manually by
going to the ticket office. However, the foundation of internet has changed the
way of bookings. Now people can plan their trip just with the click of a mouse.
It takes couple of minutes to book your favourite hotel or flight unlike the
traditional way where one had to stand in long queues. All the person needs is
an internet connection.
There are a number of travel websites that are prevalent
today. Everyone is in a rush to expand their business by having a large number
of users. One way of doing the same is by using Browser Push Notifications.
Many websites have started using this modern technology.
Makemytrip is a
travel website through which users can plan their entire trip from booking a
flight, bus etc to booking a hotel. Several packages are displayed on their
website and the cost varies according to the number of days and the quality of
hotels and transportation. Makemytrip often makes use of browser push
notifications. It sends notifications to its users regarding new packages with discounted rates in order
to attract the customers.
For example:- Mega
holiday in Manali at only 5,500 INR.
 |
| Browser Push Notification |
In case a person has booked a flight via makemytrip, it
sends a push notification on discounted hotel rates of the same travel
destination just after the flight.
Another incredible example of browser push for a travel
website is Yatra.com. It is one of
India’s leading travel website with over 60,000 hotels in India and 5,00,000
across the world. Through browser push notifications, it sends various sale
offers that are prevalent during festive seasons. Whenever the air fares drop,
they send a push notification to its users regarding the same.
For example:- Get 20%
off on every flight booking.
If you have a booking for a certain date, the website would
send a push notification prior to your travel as a reminder.
Also, if someone has booked a one way flight (eg:- Delhi to
Mumbai), a personalized offer on the return route is sent to him/her after 2 to
3 days via browser push notifications.
For example:- Book a
flight to Delhi at 20% off.
Booking.com is a
luxury tour operator in India which provides leisure and business travellers
with the most cost-effective deals. Through this website hotels can be booked
according to everyone’s pocket. It has hotels ranging from 3 star to 5 star. It
continuously informs the users regarding new deals and offer via push
notifications.
For example:- Treat
yourself XYZ, it’s deals day!
 |
| Push Notification |
In order to get more signups, the site might also offer
discounts to the users.
Trivago.in is a
hotel manager website which was launched recently in India. It offers solutions to hoteliers to manage their
online presence. It’s mobile application (which is available for both
IOS and android users) has a calendar-based homepage and an additional feature
that displays accommodation within close proximity to your current location. It
has heavily relied on television advertising to promote its website and along
with this, it has now started making use of push notifications to promote
several hoteliers. The website has data of the users searching for a hotel. If
someone searched for hotels in Mumbai, a push notification is sent to him/her
regarding relevant offers for the same destination the next day.
A multipurpose website Groupon has a portal named near buy travel that enables customers
and local merchants to engage with each other. The application continuously
makes use of browser push notifications. Anyone who reaches its website gets a
notification saying “near buy travel
would like to send push notifications”. Whoever accepts the invitation
starts getting notifications regarding premier travel destinations and offers
attached with them.
For
example:- You've got one more reason to visit Goa. Click to know more.
Browser push is now offering a variety of benefits
to both the travelers (subscribers) and travel websites. It is one feature
which nobody is planning to ignore these days. It has led to increased
conversions and has built customer loyalty.
No comments:
Post a Comment